Sneak Peak
happy holidays and our best wishes!
we’re out of here :)
pregatiti de zapada :)
* manusi (si) pentru fumatori. extrem de practice
“I only make connections with people I’ve met personally or have worked with, but perhaps our paths will cross in person one day.” —
* note explaining why one can reject your request on LinkedIn.
aint’ that suppose to be a social network, a place where professionals can connect with each other?
It’s ironic how differently many people use social networks.
getting ready for Christmas
1. Define you requirements and business objectives,
2. Create a shortlist of vendors and submit your RFP,
3. Require vendors to prove they can meet your needs,
4. Pare your shortlist to the top 2 vendors,
5. Conduct vendors reviews,
6. Negotiate prior to deciding on a vendor,
7. Pick a vendor and deploy your solution.
wouldn’t be easier to simply say: “buy my product” in this case?
for advertising and communication - especially while using social networks - use something more appealing, use your fantasy :)
…is it just me?
“Jurnalistii nu ne prea plac, fiindca noi avem mereu povesti comerciale de vandut si fiindca nu le dam numarul de telefon al directorului general ca sa vorbeasca direct. […]Oamenii de creatie nu ne plac, fiindca noi le dam sa faca invitatii si mape de presa, si mai avem si milioane de modificari de fiecare data.” —
PR-ul, oaia neagra a publicitatii
perfect adevarat | dar suna bine cu putin sarcasm :)
am stat azi de vorba cu unul dintre clientii nostri. Omul de legatura focusat profesional si in timpul liber pe marketing - probabil unul dintre putinii indivizi cu care am avut placerea sa interactionez si care nu a stagnat la epoca “marketingul e frumos in carti dar e pur utopic” … continuarea ar fi: si prin urmare nu exista in viata unui business. “WRONG” - dar asta sunt eu :F
deci, parte dintr-o campanie de promovare avem prezenta si pe radio. am venit cu 2 variante gandite, targetate, scriptate, compuse, reglate, pigulite si toate cele de trebuinta pentru un spot radio numai bun ingrasat de sarbatori si constrans de limita timpului printre altele cum sade bine oricarui spot.
pasul final - inainte de productie si dat catre urechea critica sau indiferenta a publicului - acceptul din partea conducerii. :|
“te inteleg, doar va sustin ideea si sunt de acord. doar ca nu i-a placut asa ca trebuie sa mai incerc pana nimeresc ceva pe gustul lui”
* lui in text va fi inteles prin “seful”
acum inteleg si respect decizia insilor de la conducere. pe principiul e compania mea, fac ce vreau cu ea… se poate accepta, nu zic nu. dar problema mea este: “la ce bun un om de marketing?! si cu potential pe deasupra?” ca sa nu mai spun de o agentie drept sprijin :|
ergo sau point-ul e … e … la libera alegere | sau cu final deschis. orice va aduce confort
‘seara buna si la mai multe strategii
“the secret to start-up success is to spend every nickel as if it were your last”
I’ve finally got to understand what it’s all about! I thought there was only ” an image ” issue about that “404 error”, and a fair, elegant way to say “wrong page / try again / there’s no such thing around here ” and so on.
Let put it this way:
1. when or if a visitor tries to access outdated content on a website—say, through an old bookmark—he’ll land on a 404 page that explains that the page no longer exists. And so the 404 pages are used to steer users back to a site’s active content.
so the 404 page is necessary nevertheless
2. add on the 404 error page a warm-fuzzy branding image in place of a plain-vanilla 404 random message - you will actually propelled more sales.
There will be no need here to say why or how.
just have faith in digital branding }:)
acum am realizat ca nu am respectat regulile nescrise ale ortografiei aliniate si standardizate :P
well now… uuupssss :D
beta version of our latest project
the pow
* B does not take responsibility for the naming
** for the design part, construction and technical stuff you can blame us :D
Price War Brews Between Amazon and Wal-Mart
“Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend?” — harvardbusiness.org