It’s not hard to sell a residential project when “what you see is what you get” but because of the real-estate market situation these days, persuading a possible customer to visit the construction site or already finished leaving spaces is getting more difficult by day.
Together with our client - the developer of the largest residential complex in Romania - we’ve come up with a solution that could easily convincing customers into visiting the project site. It’s not like taking the first step to the Moon but connecting people helps a company to open new doors.
We’ve realized three important aspects in balancing professional social media presence of a brand with the personal presence of the people behind the brand, because in the end this is what is all about.
- We’ve connected faster and stronger with possible customers and potential business partners. Sharing personal life experience or just impressions can be a connection catalyst for it opens doors for discussions.
- We associate a human face to the brand. And this comes along with a greater recognition and reliability for your brand.
- We’ve built a more quickly following and sustained the brand. Giving your customers a chance to connect to your business and your brand not only builds loyalty more faster, but it helps spread the word.
How apparently? With a theme party by the pool in a week-end evening.
Everybody really felt comfortable during the entire process: from the first invitation to the last goodbye.
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Nadia
