BARITCHI

am stat azi de vorba cu unul dintre clientii nostri. Omul de legatura focusat profesional si in timpul liber pe marketing - probabil unul dintre putinii indivizi cu care am avut placerea sa interactionez si care nu a stagnat la epoca “marketingul e frumos in carti dar e pur utopic” … continuarea ar fi: si prin urmare nu exista in viata unui business. “WRONG” - dar asta sunt eu :F

deci, parte dintr-o campanie de promovare avem prezenta si pe radio. am venit cu 2 variante gandite, targetate, scriptate, compuse, reglate, pigulite si toate cele de trebuinta pentru un spot radio numai bun ingrasat de sarbatori si constrans de limita timpului printre altele cum sade bine oricarui spot.

pasul final - inainte de productie si dat catre urechea critica sau indiferenta a publicului - acceptul din partea conducerii. :|

“te inteleg, doar va sustin ideea si sunt de acord. doar ca nu i-a placut asa ca trebuie sa mai incerc pana nimeresc ceva pe gustul lui”

* lui in text va fi inteles prin “seful”

acum inteleg si respect decizia insilor de la conducere. pe principiul e compania mea, fac ce vreau cu ea… se poate accepta, nu zic nu. dar problema mea este: “la ce bun un om de marketing?! si cu potential pe deasupra?” ca sa nu mai spun de o agentie drept sprijin :|

ergo sau point-ul e … e … la libera alegere | sau cu final deschis. orice va aduce confort

‘seara buna si la mai multe strategii

It’s not hard to sell a residential project when “what you see is what you get” but because of the real-estate market situation these days, persuading a possible customer to visit the construction site or already finished leaving spaces is getting more difficult by day.

Together with our client - the developer of the largest residential complex in Romania - we’ve come up with a solution that could easily convincing customers into visiting the project site. It’s not like taking the first step to the Moon but connecting people helps a company to open new doors.

We’ve realized three important aspects in balancing professional social media presence of a brand with the personal presence of the people behind the brand, because in the end this is what is all about.

- We’ve connected faster and stronger with possible customers and potential business partners. Sharing personal life experience or just impressions can be a connection catalyst for it opens doors for discussions.

- We associate a human face to the brand. And this comes along with a greater recognition and reliability for your brand.

- We’ve built a more quickly following and sustained the brand. Giving your customers a chance to connect to your business and your brand not only builds loyalty more faster, but it helps spread the word.

How apparently? With a theme party by the pool in a week-end evening.

Everybody really felt comfortable during the entire process: from the first invitation to the last goodbye.

—

Nadia