Here are some of our "behind the scene" moments and thoughts.
Visiting the web requires an extra click.
Web Design | Seo
I’ve finally got to understand what it’s all about! I thought there was only ” an image ” issue about that “404 error”, and a fair, elegant way to say “wrong page / try again / there’s no such thing around here ” and so on.
Let put it this way:
1. when or if a visitor tries to access outdated content on a website—say, through an old bookmark—he’ll land on a 404 page that explains that the page no longer exists. And so the 404 pages are used to steer users back to a site’s active content.
so the 404 page is necessary nevertheless

2. add on the 404 error page a warm-fuzzy branding image in place of a plain-vanilla 404 random message - you will actually propelled more sales.
There will be no need here to say why or how.
just have faith in digital branding }:)